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Small businesses can benefit from a website in terms of flexibility, control, branding, and credibility. 84 percent of US consumers believe a company with a website is more credible than one with only a social media page. A website can help you gain credibility and attract new customers.
According to a recent Verisign report, 97 percent of U.S. small businesses with a website recommend other small businesses also establish a website. Whether you’re a small or big business, a business website offers plenty of advantages. Here are the most significant benefits of having a business website.
Here are 7 best reasons why your small business needs a website:
1. Increase Productivity- Websites increase productivity by making information more accessible. Customers can easily search for product and service information. Websites allow businesses to post announcements, news, and special offers. A website can also help customers connect with your business like never before.
2. Build Trust – Eighty-four percent of U.S. consumers believe companies with a website are more credible than those who don’t have a website at all. It makes sense that customers trust your business more if you have a trusted place to share information about yourself and your products/services.
3. Control – Eighty-seven percent of customers say they trust a business that makes decisions based on customer feedback. Websites allow businesses to create and manage a customer database. Customers can write reviews, ask questions and file complaints.
4. Brand recognition – Eighty-eight percent of people have found what they were looking for using the search engine while using the site’s directory or home page. A website has a higher level of brand recognition than social media pages or Facebook pages.
5 Gain Access to a Global Audience
Ninety-three percent of consumers are only willing to travel up to 20 miles to make routine purchases. And 87% said they will not travel more than 15 minutes. This means that if you only have a physical store, your customer base is limited to people living within a 15-20-minute radius.
6 Facilitate selling and marketing
Marketing and sales become much easier when you invest in a website. Instead of asking your sales team to cold call, set up an online marketing campaign that captures leads from people who are actively searching for products and services similar to yours. This means your sales team can pitch and sell directly to people who are interested in what you have.
Furthermore, digital marketing enables you to connect with consumers who are looking for you, whether through paid search, SEO efforts, social media marketing, or content marketing.
Consider this: 81% of shoppers conduct online research before making a purchase.
7 Attract Local Clients
We discussed earlier how to reach a wide range of customers, but what if your company prefers to stay small and local? Is an online presence still required?
You certainly do!
Why? Because 72 percent of consumers who conducted a local search purchased from a store within five miles. This means that even if you're just looking to attract a local audience, a website can help your business — even if it's as simple as providing directions to your store and operating hours on an About Us page.
Websites are critical for increasing leads and growing your business.
Ready to get started? Learn how kite-Runner can help you improve your online presence. We've assisted many small businesses in developing their online presence and incorporating functionalities to streamline their operations.
We absolutely love our customers, so Google will love them as well!
Our Digital Marketing Agency In San Diego is more than pleased to help you get started on your path.
If you haven't already, we strongly advise you to create a website or upgrade an existing one.
If you require assistance, we would be delighted to discuss your requirements and share our knowledge. Check out our services and give us a quick call.
Call Us : +1-858-221-2030
Visit Website : https://kite-runner.com/san-diego-digital-marketing-agency/
Email Us: info@kite-runner.com
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